Digital Marketing and Its Impact on Small Time Game and Mobile Application Developers

Stephen DiMarco has hit a very valid point in his post about how online marketing needs to start to assess some of the more qualitative side of marketing in terms of a brand rather than just Google Analytics or PPC, etc. In a world that’s primarily driven by unique page views, PPC campaign numbers, CTR rates, and other hard facts, it’s an interesting thought. As a gaming company, we offer post-marketing services which includes this marketing and it’s driven by numbers. We’ve yet to see how this affects us a brand, and Stephen’s got us thinking.

There are a whole slew of developers that are online at the App Store, but there’s an inherent problem with trusting a single developer. Many developers have delivered a product that’s a stand-alone app that is basically a flash-in-the-pan while others have consistently turned out mediocre but reliable apps. Who do you trust; the company that turns out one stellar app after a long hiatus or a developer that just needs some new direction or energy in their creative processes? There’s no real concept of a brand, there’s no Unilever or P&G for the App Store and therein lies the problem for marketers for iPhone development.

Although many people would argue that apps are products that have a repeat purchase cycle, etc, there’s yet to be a single developer that’s built a very successful brand using just their apps. People view apps like a utility and look to promote them as such. Very rarely does anyone ever hear about the developer but rather the app itself. This is a problem in an industry where the first firm to truly brand itself will gain a massive first-mover advantage. Indeed it will be difficult, but if a firm is able to do so, they’d easily take over the App Store.

The problem, to a certain extent, lies in the tools that are geared towards quantitative metrics rather than qualitative metrics. For example, Twitter following dictates whether you are a thought leader or follower, a PPC campaign shows how well SEO or ad placement is working. Yes, they do provide numbers which can help translate into potential leads, but there’s no concept of a brand.

Resultantly, firms are looking to use their marketing dollars to build a brand. For us, as game developers, there’s an added challenge. Although it may be easy to build one stellar app and continue to tweak it over time, such an effort doesn’t build a brand in the long run. At this point, firms need to realize how their marketing channels are being used besides the metrics they provide. Do you use your Twitter account to talk with customers? What type of a Twitter following do you have? Does your website show how committed you are to your vision? These questions begin to emphasize how qualitative metrics become important. It’s great having numbers, but as companies grow there’s a need to build a relationship with customers outside of the traditional client-vendor concept.

For example, in the case of gaming studios, a loyal group of customers translates into many benefits. Beta testers are easily found from your Twitter following or customers that have written great reviews for your titles. Ultimately these are the people that will promote you for free. They don’t show up in the metrics, you find them by talking to them. This is a brand building activity that many firms ignore. Again, for small startups it’s difficult to find the right people, but most of the time they’re hiding right under your radar. Yet many firms ignore the potential of these testers and continue to push out apps without sufficient testing. There’s no reason when there’s a small group of dedicated followers that you need to deliver a game without proper testing. These people will be the life line for your game as you need the critical honest feedback about gameplay, controls, graphics, user interfaces, etc. Without these people, you’d never get the proper feedback which helps develop a truly outstanding title.

Nonetheless, many firms do use these techniques but need to realize that there’s a brand to be built using these types of activities. Reward your beta-testers with promo codes for free games so that they spread the word about you, their recommendation to other gamers will go a long way in making your company stand out amongst the army of developers on the App Store. As mentioned by Stephen, there’s a need to change from the quantitative towards the qualitative side of marketing to build brands similar to IBM, Apple, or Microsoft for app development companies. Firms need to get away from the purely numerical side of marketing and start to see where they want to be in 10 years time.

Free Mobile Games Download is a Key to Entertainment

We all are in search of entertainment from the things around us. Mobile phones, which are chief medium to establish communication with our near and dear ones, are also serving entertainment at its fullest. Music player, camera, radio are the extended addition to the list of entertaining features of mobile phones, earlier it was only games which was the entertainment giving feature.

‘Snakes’ games was the earliest game played on the mobile phones, but as with time, technology took a great lap and invention over invention are being made, resultant comes in picture in the form of hi-tech end of a mobile phones. Now if you are craving to play some other games that are not possessed by your mobile phones then you can easily download games to your mobile phones through Internet, as per your requirements.

Gaming has become an amazing blend of entertainment as well as skills to improve one’s brain power. There are wide variety of games available for the gamers. Choice lies totally in the lap of players. Starting from car racing, chess, scrabble, arcades, board games to puzzles, every genre of game is available to fulfill one’s requirement. Downloading Games to Mobile Phones from websites can be done in a two simple ways. Firstly, a GPRS active phone will purposely fulfill your need, Internet access in the mobile phone will enable you to download mobile game, but it might ask you to pay little amount. Secondly, for those phones which don’t have Internet facility, games are first downloaded to PC from the Internet and then are transferred to mobile phones through USB cables or bluetooth facility. There are many websites that offers free mobile games.

Among variety of mobile games, Play Online Flash games are gaining popularity and fascinating players to a large extent. Games in which every step is highlighted with amazing, sparkling lighting, special sound effects and exclusive shots are the prior choice of gamers when they visit to play games. Flash, an adobe software, makes the process quite lively and while playing it creates an illusion, as if, you are one of the character from the game. It entertains players and easily establish interaction among friends. Through its multi player gaming session, friends staying at a distant place can enjoy the same game at the same time. Playing free mobile games brings the feeling of happiness to the gamers who want to spend their free time playing exciting games on the Internet. Moreover, the gamers are not burdened with the amount, as they do not obliged to play anything for Play online games. So, have fun with the exciting applications on your motile phones.

Android Application Development For Mobile

Android is an Open Source Mobile Operating System (OS) developed by Google. These operating systems (OS) are primarily used in smartphones and tablet computers but have now also been used in Smart Televisions (TVs), Cars, wrist watches, game consoles, digital cameras, regular Personal Computers (PCs) and Laptops, and even eye glasses.

Android dominates the worldwide smartphone operating system (OS) market share with 84.4 percent of all devices running Android. More than 1,000,000,000 (1 Billion) Android devices have been used and the number is increasing at a very fast pace. It has the largest market presence of any operating system (OS) and getting into the application market opens a sea of opportunities and being left behind is a bane.

All other devices and operating systems have been on a decrease like Microsoft Windows and Apple’s iOS, while Google’s Android is eating up in their share. It has the highest number of Apps for any Operating System (OS) with more than 1.3 million apps which have been collectively downloaded from the Google’s Play Store alone more than 50 billion times. If we add the other sources of downloading and installing Android apps, then the number will cross several billion times more.

With such a humongous Android market, a single successful app can pay in millions of dollars or you can make several apps and earn a living from it. If you are already a programmer and have experience in programming from other platforms, then you can begin learning about Android software. But if you don’t have any IT experience, then you too can begin learning about Mobile with Android. If you are neither a programmer, nor do you intend to learn about programming, but you have an idea for an app, then you can hire a professional programmer, who can build an app as per your idea. Let us take a look at all the aforementioned ideas.

If you are a programmer, then learning about Android would be easy and by learning you can start developing several apps and earn a living. If you wish to be a professional programmer for application, either as a part of some company or a freelancer, then learning to do it yourself will be a great option. If you just wish to have an app for your company or product or website, then learning a skill you might not use again might not be the best option.

If you have no programming background, but you wish to become one, then perhaps application is the best option to start. But again, if you do not intend to become a professional programmer, then learning such a skill can be time-consuming. There is always a learning curve involved and you’d need to spend considerable amount of time, money and efforts to learn programming from scratch.

If you are not a programmer, nor do you intend to be one, then too you can benefit from Android by hiring a professional programmer and outsource your ideas to him and he will make the app based on your ideas. If you just want to have an app for your company or your website or product, then this is perhaps the best option. Or if you think you have several creative ideas, but can’t be bothered with programming, then you can let someone else do it and you can still make a living by publishing those Android apps.

This way the app will be made on your precise specifications and will have all the functions and features you or your company needs and will leave out all the choices that you don’t need. Thus, there will be no confusion of the cluttering features from an off-the-shelf software. You can also have your company’s logo and color theme on the App to completely tailor it for your needs.

There are several companies and freelance Android programmers who can get the job done for you. So if you think you have a million dollar idea or if you think your company can use an App which can help improve productivity, then you can choose to use their services.

application being an open source Operating System (OS) makes it easy to develop. Not only can you make Apps for it, but you can make a completely different look, feel and feature modification for the application Operating System itself. There are several such modified Android Mods available and people love to use such custom ROMs. There are custom ROMs that change the look and feel of the Android OS, then there are those that boost performance or battery life, there are others which add or modify functionality or change the interface of the Android Operating System (OS) too.

Thus there are developers who bring Operating System (OS) updates using the Android Open Source Project (AOSP) source code and often bring the updates before the original manufacturer rolls out the official updates and often the active developer community brings updates to older devices that no longer receive official Operating System (OS) updates from the manufacturer.

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